VIRGIN Radio Advertising

Spotlight On : VIRGIN

Virgin Radio is primarily targeted at 25-44 year olds with a slight male bias. They still however maintain listenership across all demographics.

Virgin Radio`s listeners are perfectly ordinary citizens living perfectly ordinary lives. A Virgin Radio study revealed the following information:

 

• There audience is split 54/46 male/female
• 56% are married or living with a partner, 43% are single
• The average age of a Virgin Radio listener is 37. For Magic it is 40, for Capital 36, for Xfm 31
• The Sun and The Daily Mail are their favourite papers
• Lost and 24 are their favourite TV programmes
• Their favourite artist is U2
• Their favourite film is “The Shawshank Redemption”
• The most admired male figure is Richard Branson
• 57% of our listeners claim to have an iPod or mp3 player (UK avg c.30%)
• 81% go to a concert at least once per year
• 93% of our listeners claim to have broadband at home (UK average is c.70%)
• Nike, Adidas and Levi’s are their three favourite apparel brands
• H&M and TopShop are their favourite stores
• Average income is £22,500, just above the national average

Not so different, but for a few major distinctions: they love their gadgets, they love their films and TV, and they love music. If your customer segmentation work has identified people like this, you might also know that they can be a little elusive as a media audience. Thankfully Virgin Radio can deliver them in bucket loads.

Visit our Virgin Case Study

Magners

To book airtime on Virgin call us now on 0845 123 2672 or click here to complete our online form