Television Sponsorship

Sponsorship is a fantastic way for a brand to benefit from being associated with a popular TV show, whether the goal is building brand awareness or driving sales.

Sponsorship guarantees a prime position and maximum visibility to your chosen target audience, by allowing you to place a series of short credit sequences featuring your logo and a commercial message, in and around a programme.

It’s possible to sponsor a single programme or event or a themed package of programmes. The length of sponsorship can also vary, from a 12-month sponsorship to a single programme on a particular day. Around 65% of ITV’s programming is available for sponsorship deals.

Here are two examples of successful sponsorships on ITV:

First Choice’s fully-integrated sponsorship of the third and fourth series of I’m A Celebrity… Get Me Out Of Here! was a resounding success, particularly with younger viewers. It had recently brought its different holiday companies together under the First Choice banner; a high-profile broadcast sponsorship was an innovative way of promoting the unified brand – and online bookings increased by 100% after just one series.

Tio Pepe sponsored the first series of Hell’s Kitchen on ITV1 and ITV2. Within three days of the programme going on air, Sainsbury’s offered Tio Pepe more prominent shelf space, and by the end of the two-week series, sales were up 30%. Sales in Tesco jumped by 40%. The brand has since enjoyed a surge in popularity.

Reasons to Sponsor

Maximise your visibility to your target audience
Maximise your visibility to your target audience
Perfect for launching or re-energising a brand
Use as part of a fully-integrated campaign
Available on 65% of ITV’s programming

Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience. It can be used effectively to launch or re-energise brands, to gain retail listings in highly competitive market sectors and to drive sales.

For more information about the endless possibilities of TV sponsorship speak to one of our specialists today.