SKY TV Advertising

Spotlight On: SKY

Since the launch of interactive advertising on Sky digital in March 2000, Sky has carried over 550 campaigns for 200 different brands. As well as developing and enhancing relationships, interactive advertising on average delivers ten times the level of the average direct response television campaign.

Interactive advertising opportunities exist on a wide variety of channels, from those owned by Sky to channels such as ITV, Channel 4 and Five. Potentially, advertisers can now reach more than 20 million adults in over 8 million Sky digital homes. As a result, interactive advertising has never been more cost effective or wide reaching, and advertisers are now better positioned to reach their target audience and increase the effectiveness of their campaign.

Sky attracts the kind of audiences that advertisers want to target. Compared to the average UK viewer, Sky viewers are 30% more likely to be aged 16-34, and 20% more likely to be in the valuable ABC1 social group. Their average household income is more than 20% above the UK average and they have greater purchasing power than non multi-channel viewers.

48% of Sky digital subscribers have seen an interactive ad
37% of Sky digital subscribers who have seen an interactive ad have pressed red
(Source: IPSOS/RSL DART, Base Adults 16+ In Sky Digital Homes, June 2004)

Advertisers can buy airtime on any Sky channel through Get Marketed to support their interactive campaigns. This will include the on-screen icon (red button) and a pop-up message to prompt a viewer to interact.  

More and more programmes are adding an interactive element to enhance show content. Programme sponsors can extend their association in the enhanced area. For example, a DIY company might sponsor a home improvement show. Viewers could press the red button at any time to find out where their nearest store is, request a 20% discount or even watch a fully branded five-minute shoot on how to lay laminate flooring.

To advertise on SKY call Get Marketed on 0845 123 2672 or complete this form.