ITV TV Advertising

Spotlight On: ITV

With the advent of multichannel television, not only do viewers have much more choice, but affordable solutions are also available to advertisers. You no longer need a £1m advertising budget to get your brand onto television. Did you know that you could launch a campaign on ITV for as little as £5,000?

We can ensure a cost-effective package is delivered to you. Prices depend on which channel you use (ITV1, ITV2, ITV3, etc), regionalism (some ITV1 regions are particularly pertinent to test marketing), timing and day-parts.

ITV1 is a national channel, but spot airtime can be bought (subject to availability) in any combination of micro regions; for example, the South East Micro, which is made up of Anglia and Meridian. ITV also offers targeted regional test marketing solutions for local advertisers. Within some ITV1 regions, there is an opportunity to target a micro region within the region.

Taking Anglia as an example, if you had a brand that was specific to the Anglia East region, you could purchase ITV1 airtime within this micro. The benefit of this is that it is more targeted, and potentially more cost-effective. The ITV1 regions that offer unique micro areas include Anglia, Central, Meridian and Wales and the West.

 

Our dedicated team are here to dispel the myth that TV advertising is an expensive and complicated medium. We now offer a highly flexible approach to meet individual clients’ needs and can help turn a creative concept with a relatively small budget into a commercial reality within a short space of time.

To find out more contact Get Marketed now on 0845 123 2672 or click here to complete this form.