Channel Five represents the most extraordinary success story. To go from a standing start to deliver 6% of all viewing is a feat which will simply never be repeated. Added to which, the channel continues to go from strength-to-strength and has now entered the exciting multi-channel arena, with the successful October 2006 launches of Five US and Five Life.
Currently over 50 million UK viewers, across all platforms, are capable of receiving Five’s transmissions. And within any given week, well over 36 million of them choose to do precisely that. And now, the two new channels join Five in being available on satellite, cable and the fastest-growing platform of all, Freeview.
In 2006, Five took just under £300 million in advertising revenue, representing 8.7% of the total UK market. The channel has recently benefited from a fresh new look, to provide an on-air environment suitable for programmes as diverse as CSI, Extraordinary People, Grey’s Anatomy, live UEFA Cup Football, House, Test Match Cricket, Home & Away and Prison Break. Whilst not forgetting Noddy of course!
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